Technology • Media • Events

 B/W 304 pages

Artificial intelligence has already entered your marketing operation.

Quietly.
Comprehensively.
Irreversibly.

The question is no longer whether your organization will use AI.

The question is whether it will use it deliberately.

This book is not about chasing tools.
It is about designing systems.

It is written for executives responsible for:

• Brand stewardship
• Cross‑functional alignment
• Ethical oversight
• Operational scalability
• Long‑term competitive advantage

Preparedness is now a leadership competency.

A structured progression from foundations to integration —
from awareness to architectural control.

From Tool Chasing to Systems Thinking
Reframing AI as infrastructure, not novelty.

Foundations of AI Marketing Systems
Where AI adds leverage — and where it must not lead.

Prompt Engineering for Marketers (C.R.A.F.T.)
Translating strategic intent into reliable AI collaboration.

Choosing the Right AI Tools
Decision frameworks for responsible adoption.

Strategy & Planning
Embedding AI inside executive decision cycles.

Content & Copy Generation
Scaling output without eroding brand voice.

Distribution & Social Deployment
Maintaining relevance without over‑automation.

Engagement & Conversational AI
Balancing responsiveness with authenticity.

Rich Media Production
Leveraging AI in audio and video responsibly.

Analytics & Optimization
Turning data into disciplined decisions.

Building Your AI Marketing System
Connecting tools into governed architecture.

Designing Workflows That Scale
Automation with oversight. Systems with accountability.

The Future of AI Marketing
The skills that endure.
The judgment that compounds.
The leadership that differentiates.

AI will not replace marketers.
It will replace the unprepared.

Organizations that integrate AI deliberately will compound advantage.
Those that chase tools without governance will compound risk.

The difference is not technical capability.

It is leadership.

Full color, 493 pages

INTRODUCTION TO EXERCISE & SPORT SCIENCES

Foundations for Careers in Human Performance, Health, and Sport

Rooted in contemporary research and professional practice, this text provides a comprehensive introduction to the disciplines that shape modern exercise and sport sciences.

It prepares students not only to understand the field —
but to enter it with clarity.

Designed for Emerging Professionals

Readers gain insight into:

• Academic pathways and preparation
• Licensure and certification standards
• Experiential learning recommendations
• Expanding career opportunities across health and sport sectors

Whether the goal is improving public health, supporting clinical populations, coaching competitive athletes, or advancing performance science, this text establishes the intellectual and professional foundation required for success.

Inside the Book

A structured progression from foundations to professional application.

Introduction

C1 — Exercise Science and Sports Science: An Overview

UNIT I — Historical, Cultural, and Societal Foundations

C2 — Historical Foundations: European Background
C3 — Sport & Culture
C4 — Sport Sociology: Sport as a Tool for Societal Change

UNIT II — Health‑Related Exercise Science Careers

C5 — Fitness and Wellness
C6 — Clinical Exercise Physiology
C7 — Physical Activity Epidemiology
C8 — Workplace Wellness / Corporate Fitness
C9 — Teaching Physical Education and Health

UNIT III — Performance‑Related Sports Science Careers

C10 — Sport Coaching
C11 — Biomechanics
C12 — Sport Psychology
C13 — Strength Training and Conditioning
C14 — Performance Exercise Physiology
C15 — Sport Medicine

A Field Shaped by Science. A Profession Defined by Impact.

This is not simply an introduction to content.
It is an introduction to a calling —
grounded in research, applied through practice, and sustained through lifelong professional development.